How are the names of the best-known brands born?
Google. The name of the world’s most popular search engine comes from the word “googol”, which means “1 followed by 100 zeros”.
Adidas. The famous sportswear brand takes its name from the company’s founder Adolf Dassler, whose nickname was Adi. This nickname was combined with the first three letters of Adolf’s surname to form the name Adidas.
LEGO. A Scandinavian brand with a rather simple name, it is a simplified version of the two Danish words “Leg Godt”, which means “play well”.
Sony. A blend of the Latin word “Sonus”, meaning “sound”, and the American slang “Sonny”, which is used to describe a young, enterprising and stylish young man.
Intel. One of the world’s largest IT hardware manufacturers has a rather boring name which is an acronym of two words, ‘integrated’ and ‘electronics’.
Starbucks. And the founders of Starbucks probably loved the novel “Moby Dick”. The company is named after one of the main characters in the novel, Captain’s Mate Starbuck.
However, when analysing brand names, it is common to find that many of them are derived from the names of their founders, such as Wendy’s, Gucci, Benz, Walmart and many others, or brands that are simply acronyms, such as Intel, Vodafone, Durex and others.