Quality content is very much on the table these days. While it is emphasised that in the past Google only needed to fill in the right technical aspects to make a web page as easy to find as possible, nowadays even Google’s robots want quality. Not to mention the fact that browsers need quality content. Web pages, social networks and forums need to attract with the information they contain. Especially as there are so many channels through which you can broadcast a message. The key is to find the channels that work best for you, and at the same time to find a way that will engage your audience specifically.
The best communication channels
There is no clear-cut answer as to which are the best communication channels. We all know the main ones (Facebook, Instagram, YouTube), but not all of them are suitable for promoting a particular business. For example, if your target audience is the elderly, it might be best to advertise your services in newspapers or by dropping leaflets in letterboxes. YouTube will only reach a very small proportion of them. And marketing has to pay off and the return on investment has to be much higher than the investment.
So, when looking for the best communication option, focus as much as possible on defining your target audience. This will help you find not only the best channel, but also the right strategy to get your content in front of browsers and keep them interested.
What content sells?
Content creation is a multifaceted process. You need to assess not only your target audience, but also the message you want to convey, think about how you can build a long-term relationship with your customer, and even assess potential threats. The most important thing to remember is that the content provided must be useful to the browser. Not only will they use the information there, but they will also come back to learn more.
The most popular way to reach young people is through VIDEO material, which is growing very rapidly and is recognised as one of the most attractive forms of advertising. Middle-aged women with children still read long texts, so blogging will definitely work. Finally, men are more inclined towards visual material, which can be presented, for example, in the form of comics. It is important not only to host the content on the website, but also to disseminate it through the most accessible communication channels.
Remember that once you have defined the type of content you create, you should not change it. Especially when the audience is already “grown” and your readers, browsers or viewers know what to expect.
A content specialist – is it worth hiring one?
As you’ve already realised, content creation requires a high level of care and detail, constant monitoring of trends and dedication to your work. That’s why communication specialists, social media managers and other marketers have emerged to offer their services. On the one hand, getting to know your customers is essential, and creating content on your own will make it much easier. On the other hand, a professional ALWAYS knows more than someone who creates content for his platform in his spare time. Obviously, quality requires investment. And nowadays, advertising rules everything, so with the right strategy you will be able to build a loyal customer base.
Content creation is about communication and advertising together. Give visitors what they want to see and you’ll turn them into your followers, customers and buyers!